Product leadership
A differentiated approach
Practical and strategic
We add value to both the product and the process, working with our clients to create the optimal product, supported by best-in-class marketing materials, and crafting a tailored marketing campaign designed to maximise efficiency.
A great deal of thought is given to the prioritization of investors, the phasing of dialogues and the management of negotiations. We stay close to the dialogue until the final stages of commitment. Our ultimate aim is to make each process as successful and efficient as possible.
How we approach delivery
Specialist knowledge
We believe that a detailed understanding of the fund and the market in which it operates greatly enhances a sale process. Specialist knowledge enables the sales person to articulate the offering in a compelling manner, position it effectively to address an investor's sensitivities and answer detailed questions directly. We therefore organize our people and our activities around our clients rather than around investor groupings or functions.
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Deep market knowledge- Investor motivation awareness
- Client centic approach
Limited number of assignments
Threadmark believes that its approach requires a greater focus and dedication of resources than might otherwise be the case. As a result, we limit the number of assignments we take on to ensure that we deliver or beat our clients' objectives.
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- Greater focus
- Dedication of quality resources
- Exceed expectations
